Sally Fitzgibbons Foundation

Beginning the Academic Essay

Topic Outline

I. Field investigation into the Roanoke branch of Phoenix Advertising to determine the source of decline in production and client disappointment.

II. Investigation Techniques

A. Observation.

1. Visited the branch from June 25 – June 29
2. Observed employee performance, client services and management operations
3. Made note of areas that deserved recognition and sections that needed correction

B. Interviews

1. Engaged with the employees during their lunch breaks
2. Spoke to clients with and without complaints, to figure out of where the issue(s) originated from
3. Looked into the company policies and procedures with the management team

C. Surveys

1. Mr. Beene received a client survey questionnaire on June 18, which I authored and forwarded to him with instructions to distribute to our clients; on rating work satisfaction, completion time, and interactions with account representatives, account managers, and predominant staff

2. Evaluation of the client surveys was done while I was at the Roanoke branch, clients rated the quality of work and customer service prior to the newly hired staff on the management team, and after implementing the new staff on the management team

3. Prior to my week at the Roanoke branch, problematic areas stated in the client surveys steered me to the rectifications that needed to be made when current and future clients are being dealt with

III. Overall Findings

A. Roanoke branch observation discovery included overworked employees

1. Salaried employees have been working at least 12 more hours per week without compensation, which has resulted in less productivity and low morale

2. Branch managers have failed to attend the traditional procedure training and therefore have not been following standard procedure with staff administration

B. Employee interviews show lack of communication between employees and managers

1. Graphic designers aren’t showing appropriate feedback from art directors
2. Art directors are changing the graphic designers’ work without their consultation

C. Client showed lack of proper customer service and support

1. Account services managers have not been providing proper service and support to clients due to lack of training on how to handle clients and their accounts
2. Account services department are accepting new clients despite the current workload employees are handling
3. The branch’s social media is not being updated regularly causing customers to give bad reviews

IV. Recommendations to fix office disposition, communication and customer satisfaction

A. Employee compensation will be arranged

1. Employees may request personal time off in accordance with their contract
2. Shift system will be implemented and new employees will be hired to ease workload tension

B. Art directors are required to communicate better with designers

1. Art directors are expected to meet with graphic designers in daily meetings to go over project outlines and updates
2. Art directors will collaborate with the graphic designers for the final project outcome to ensure timely delivery of service to the clients, which will reduce extended work hours for employees therefore improving employee morale

C. Management must complete traditional procedure and customer service training

1. Management must attend training immediately and observe standard procedure when addressing the staff
2. A customer service representative should be hired to handle the Roanoke branch’s social media to improve company’s ratings

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