Sally Fitzgibbons Foundation

Beginning the Academic Essay

The marketing instruments are under the direct control of marketing management. The marketing instruments are also known as the marketing mix or the four P’s of marketing.
Product: which product or products can be offered to meet the perceived needs of the consumer, given the resources and skills available in the company as well as the broader business climate of environment?
Price: the price of the product must reflect its value to the consumer. Another aspect to consider is the relative price versus quality level that the product maintains against competing products.
Place: customers buying patterns will determine where a product should be available. Management must decide which outlets should carry the product, based on whether these outlets will reach the organisation customers.
Promotion: Promotion concerns the marketing communication methods used to inform the target market of the product. This decision is made by the marketing manager and it will be influenced by factors such as the target audience to be reached, cost and frequency of media

Post Author: admin