Sally Fitzgibbons Foundation

Beginning the Academic Essay

Penang mutiara is one of the most famous hotels in south East Asia. Definitely, they were able to secure a position in the highly competitive industry. This hotel owned by pernas –UOE of Malaysia and managed by Singapore mandarin international hotels.

In order to get a biggest enlargement, and get more achievement, Penang mutiara has to enlarge its business in the other areas to increase more market share against other first – class and strong competitors in the whole Asia region, or even in the world. Offer the differentiation, high standard quality and specific hotel facilities, and comfortable environment for customers.
And to implement any change in strategy through concession and association with other business, for example movie companies, tour companies, ocean & safari theme park, car club or golf. Diversifying its services to satisfy different demand of clients, such as offering different holidays traveling packages, on the other hand, complete foundational services, for example, wireless internet, transporting line services. And complete set of hotels industry which is gathering tour, enjoyment, relaxation together, and business exploiter. Also , Develop automatic system to offer , services and payment from registering membership with loyal clients who can be offered more free services or good price and receiving the latest promotion information .

To conclude, succeeding competitive advantage through reaching awards by wining several significant international awards in the long run can also increase the hotel name to bring in steady profits and revenues.

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