Sally Fitzgibbons Foundation

Beginning the Academic Essay

Culture of Caring and Serving
Senior leaders come with the mindset of serving; they care deeply about employee development and
to serve and solve customer’s problems. SEI employees actively seek out what customers need, solve
their problems and aggressively close deals in the best interest of the customers. Great customer service
is a passion of all the employees, Bill Smitley, SEI Corporate Recruiter, puts this approach as follows:
‘our employees are engaged to where they want to help our customers and not just doing a job.
We actually believe we’re changing lives. We’re helping people.’
Culture of Employee Engagement
SEI believes that an engaged workforce is a productive workforce and accordingly have implemented
various strategies to deepen employee engagement. For example, they encourage professional collaboration
by leveraging on each other’s core strengths (use of Gallop’s Strength Finders), and have

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