Sally Fitzgibbons Foundation

Beginning the Academic Essay

Competitive advantage is the backbone of each company. Without a competitive advantage, it is next to inconceivable to draw in and hold customers on a economical premise. Without a steady base of clients, the company cannot reliably gain benefits. Without adequate benefits, the company cannot repair, or supplant, resources as they wear out; it cannot create modern items and benefit offerings; it cannot contract and prepare modern representatives as the businesses develop or as workers turn over; it cannot re-engineer forms, plan modern work strategies, or buy unused innovation as advertise requests alter. In other words, without a competitive advantage to distinguish it from its competitors, the company will eventually go out of business

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