Both Samsung and Apple are the largest manufacturers of smart phones in the world. Combined, the two technology giants’ account for more than half of the Smartphones sold world wide. Traditional cell phones had very limited computing abilities. Many of them were designed to offer basic services like making and receiving calls. As time went by, the need for mobile devices with superior computing abilities increased as technology became a major part of modern life. More importantly, there was demand for mobile phones that could offer the same services with a computer. Although the mobile phone market was traditionally ruled by companies like Nokia and Motorola, Apple took over the market when it launched its iPhone mart phone in 2007. This product became very popular with customers due to its large touchscreen and multi-touch user interface. Although the company dominated the Smartphone market for some time, it has come under increasing competition from Samsung through its Samsung galaxy product line (Apple, 2013). Through massive advertising coupled with unique features, the Samsung galaxy has overtaken the iPhone to become the most popular Smartphone brand in the world. This fierce competition between these two technology giants has resulted in endless court battles in the United States and Europe, among other places. This paper will compare and contrast the business practices of these major technology companies.